A review of the customer lifetime value as a customer profitability measure in the context of customer relationship management
نویسندگان
چکیده
منابع مشابه
Customer Lifetime Value Models: A literature Survey
Abstract Customer Lifetime Value (CLV) is known as an important concept in marketing and management of organizations to increase the captured profitability. Total value that a customer produces during his/her lifetime is named customer lifetime value. The generated value can be calculated through different methods. Each method considers different parameters. Due to the industry, firm, business...
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Nowadays customers are increasingly connected and extensively interact with each other using technologyenabled media like online social networks. Hence, customers are frequently exposed to social influence when making purchase decisions. However, established approaches for customer valuation mostly neglect network effects based on social influence. This leads to a misallocation of resources. Fo...
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ژورنال
عنوان ژورنال: Intangible Capital
سال: 2011
ISSN: 1697-9818
DOI: 10.3926/ic.2011.v7n2.p261-279